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Privacy Policy

Midwest Business Brokers, Inc.

Introduction

Midwest Business Brokers, Inc. ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.midwest-brokers.com (the "Site"), interact with our services, or communicate with us.

Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

Information We Collect

We collect information about you in various ways when you use our Site and services.

Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

  • Complete contact forms or business inquiry forms
  • Request a business valuation or consultation
  • Register as a buyer or seller
  • Sign confidentiality agreements or non-disclosure agreements
  • Subscribe to our newsletter or email communications
  • Communicate with us via phone, email, or other methods

This information may include:

  • Full name
  • Email address
  • Phone number
  • Mailing address
  • Business information (if applicable)
  • Financial information related to business transactions
  • Any other information you choose to provide

Information Collected Automatically

When you access our Site, we automatically collect certain information about your device and usage, including:

  • IP address
  • Browser type and version
  • Operating system
  • Device type (desktop, mobile, tablet)
  • Pages visited and time spent on pages
  • Referring website or source
  • Click patterns and navigation paths
  • Date and time of visits
  • Geographic location (city, state, country)

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activities and to distinguish you from other visitors.

Types of Cookies We Use:

Essential Cookies These cookies are necessary for the Site to function properly. They enable core functionality such as page navigation and access to secure areas. The Site cannot function properly without these cookies.

Analytics Cookies We use analytics cookies to understand how visitors interact with our Site. This helps us improve our Site's functionality and content.

Advertising and Retargeting Cookies We use advertising cookies to deliver relevant advertisements to you and to track the effectiveness of our marketing campaigns. These cookies may track your browsing activity across different websites.

Functional Cookies These cookies enable enhanced functionality and personalization, such as remembering your preferences and settings.

Analytics

We use third-party analytics services to help us understand how visitors use our Site.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to help analyze how visitors use our Site. The information generated by the cookie about your use of the Site (including your IP address) is transmitted to and stored by Google on servers in the United States.

Google uses this information to evaluate your use of the Site, compile reports on website activity, and provide other services related to website activity and internet usage. Google may also transfer this information to third parties where required by law or where third parties process information on Google's behalf.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout

For more information on Google's privacy practices, visit: https://policies.google.com/privacy

Advertising and Retargeting

We use third-party advertising technologies to serve advertisements and to track the performance of our marketing campaigns.

Facebook/Meta Pixel

We use the Facebook Pixel (now Meta Pixel), a tracking tool provided by Meta Platforms, Inc. This technology allows us to:

  • Measure the effectiveness of our advertising campaigns
  • Understand the actions people take on our Site
  • Build targeted audiences for future advertisements
  • Deliver retargeting advertisements to people who have previously visited our Site

The Facebook Pixel collects information such as:

  • Pages you visit on our Site
  • Actions you take (form submissions, button clicks)
  • Device and browser information
  • IP address and geographic location

You can control how Facebook uses data to show you ads by adjusting your Facebook ad preferences at: https://www.facebook.com/ads/preferences

For more information about Facebook's data practices, visit: https://www.facebook.com/privacy/policy

Google Ads and Remarketing

We use Google Ads to display advertisements across Google's advertising network. We also use Google Remarketing to show ads to people who have previously visited our Site.

Google Remarketing uses cookies to track your visits and display relevant ads based on your browsing history. These ads may appear on Google Search, YouTube, and websites in the Google Display Network.

You can opt out of personalized advertising by visiting Google's Ad Settings: https://adssettings.google.com

For more information about how Google uses data, visit: https://policies.google.com/technologies/partner-sites

Other Advertising Partners

We may work with additional advertising networks and platforms to deliver targeted advertisements. These partners may use cookies, web beacons, and similar technologies to collect information about your online activities over time and across different websites.

Retargeting

If you visit our Site but do not complete a contact form or inquiry, we may use retargeting technology to display our advertisements to you on other websites you visit. This is intended to remind you of our services and encourage you to return to our Site.

You can opt out of interest-based advertising from many advertising networks by visiting:

How We Use Your Information

We use the information we collect for the following purposes:

Business Operations

  • To respond to your inquiries and provide requested services
  • To facilitate business brokerage transactions
  • To provide business valuations and consultations
  • To match buyers with appropriate business opportunities
  • To process confidentiality agreements and documentation

Communications

  • To send you information about our services
  • To respond to your questions and requests
  • To send administrative information (updates, security alerts)
  • To send marketing communications (with your consent)

Analytics and Improvement

  • To analyze Site usage and improve functionality
  • To understand how visitors interact with our content
  • To identify and fix technical issues
  • To develop new features and services

Advertising

  • To deliver relevant advertisements
  • To measure advertising effectiveness
  • To create custom and lookalike audiences
  • To retarget visitors who have shown interest in our services

Legal and Compliance

  • To comply with legal obligations
  • To enforce our terms and conditions
  • To protect our rights, privacy, safety, or property
  • To respond to legal requests and prevent fraud

Information Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following circumstances:

Service Providers We may share information with third-party vendors who perform services on our behalf, such as:

  • Website hosting and maintenance
  • Email delivery services
  • Analytics providers
  • Advertising and marketing partners
  • Customer relationship management (CRM) systems

Business Transactions In connection with business brokerage services, we may share information between buyers and sellers subject to appropriate confidentiality agreements. This sharing is essential to facilitate business transactions.

Legal Requirements We may disclose information if required by law, regulation, legal process, or governmental request. We may also disclose information to protect the rights, property, or safety of our company, our clients, or others.

Business Transfers If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

With Your Consent We may share your information for other purposes with your explicit consent.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, and disclosure.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements.

For business brokerage clients, we may retain transaction records and related documentation for extended periods as required by professional standards and legal obligations.

Your Privacy Rights and Choices

Cookies Most web browsers accept cookies by default. You can usually modify your browser settings to decline cookies or alert you when cookies are being sent. However, some features of our Site may not function properly without cookies.

Email Communications You may opt out of receiving promotional emails by clicking the "unsubscribe" link in any promotional email. Please note that even if you opt out, we may still send you transactional or administrative communications.

Advertising Preferences You can opt out of interest-based advertising through the links provided in the "Advertising and Retargeting" section above.

Do Not Track Some browsers offer a "Do Not Track" (DNT) setting. Our Site does not currently respond to DNT signals because there is no industry standard for how to respond to such signals.

California Privacy Rights

If you are a California resident, you have certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

Right to Know You have the right to request information about the categories and specific pieces of personal information we have collected, the sources of that information, the business purposes for collection, and the categories of third parties with whom we share information.

Right to Delete You have the right to request deletion of your personal information, subject to certain exceptions.

Right to Correct You have the right to request correction of inaccurate personal information.

Right to Opt Out of Sale/Sharing You have the right to opt out of the sale or sharing of your personal information. We do not sell personal information. However, some of our advertising activities may constitute "sharing" under California law. You may opt out by contacting us or using the advertising opt-out links provided above.

Right to Non-Discrimination We will not discriminate against you for exercising your privacy rights.

To exercise these rights, please contact us using the information provided below. We may need to verify your identity before processing your request.

Nevada Privacy Rights

If you are a Nevada resident, you have the right to opt out of the sale of certain personal information. We do not currently sell personal information as defined under Nevada law. If you have questions, please contact us.

Children's Privacy

Our Site is not intended for children under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we discover that a child under 18 has provided us with personal information, we will delete such information from our systems.

Third-Party Links

Our Site may contain links to third-party websites, services, or applications that are not operated by us. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically for any changes.

Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of such changes.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:

Midwest Business Brokers, Inc.

137 Chambeau Ste 100
Fort Wayne, IN 46805

Email: [email protected]
Website: www.midwest-brokers.com