What Can A Broker Do?

featured in Today's Business Scene, Volume XI, No. 2

If you're considering selling your business (or buying a business), a business broker can be invaluable.  Here are just a few of the ways they can assist in helping you sell your business:

• They can help you maximize your selling price and still be realistic.  Sometimes by structuring the selling price properly, the seller can obtain a higher price.
• They can prepare a marketing strategy, using their experience and their knowledge of the marketplace.
• They will interview, qualify and educate potential buyers.
• They will only introduce qualified buyers to your business.  They will keep you informed of how the market is reacting to your business and the asking price, and advise you accordingly.
• They will present offers and point out the strengths and weaknesses of them.

Professional business brokers are the professionals who help people buy and sell businesses.  They keep themselves informed of current market conditions, pricing strategies and the selling process itself.  They are experienced business people who specialize in selling businesses and helping people buy them.  They know how to market the sale of a business, to attract qualified buyers and to negotiate on a win-win basis, never forgetting who they represent.  They also know many of the outside professionals who can provide the legal and accounting services that are sometimes necessary to the sale of a business.

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